1 00:00:00,150 --> 00:00:05,250 So step four is the ad text and or a logo, if that applies to you as well, right. 2 00:00:05,430 --> 00:00:07,760 So if you already have your personal brand, then that's great. 3 00:00:07,770 --> 00:00:11,680 You can see that drug drug mind over a little bit, a little bit more to the middle. 4 00:00:11,680 --> 00:00:13,540 I'm going to add the text up here a little bit. 5 00:00:13,890 --> 00:00:15,750 I think it'll kind of look a little bit better now. 6 00:00:15,750 --> 00:00:19,830 If you don't have this, then just add a logo or another picture and text originally. 7 00:00:19,830 --> 00:00:22,470 And you'll also want to focus a little bit more on the background image. 8 00:00:22,500 --> 00:00:27,690 Now, if you do have yourself and you are putting yourself and text in the image, then obviously you 9 00:00:27,690 --> 00:00:31,800 just want to see them in your background image because the main theme is going to be your personal brand, 10 00:00:31,920 --> 00:00:35,860 what the topic is, and then just an attention grabbing text overlay. 11 00:00:35,880 --> 00:00:39,620 OK, so you want to add text and position and accordingly. 12 00:00:39,630 --> 00:00:40,380 And that's important. 13 00:00:40,390 --> 00:00:44,640 OK, then you want to bring that text to life and to the forefront. 14 00:00:44,670 --> 00:00:47,700 OK, now I recommend adding a rectangle background. 15 00:00:47,700 --> 00:00:52,680 I'll show you how to actually do that here in a second so that the text is clear to see and then bringing 16 00:00:52,680 --> 00:00:53,280 it to life. 17 00:00:53,310 --> 00:00:55,380 Now you don't need to add a rectangle background. 18 00:00:55,530 --> 00:00:57,240 You can just add the same. 19 00:00:57,240 --> 00:01:00,320 Like let's hypothetically say I'll show you what to do. 20 00:01:00,330 --> 00:01:01,620 So let's go over the text. 21 00:01:01,830 --> 00:01:05,130 And I said, for example, this is going to be like a travel photography thumbnail. 22 00:01:05,130 --> 00:01:12,330 So let's just say like travel photography and then I'm going to get this thing so I can move it around 23 00:01:12,330 --> 00:01:13,110 and adjust it. 24 00:01:14,100 --> 00:01:17,670 And we'll just make it like a little bit bigger right here. 25 00:01:18,540 --> 00:01:21,420 Make it a little bigger and I'll drag my photo over slightly. 26 00:01:21,780 --> 00:01:24,620 And obviously you can just click things and move them around accordingly. 27 00:01:24,960 --> 00:01:28,800 Just make sure that you have this right here, the drag tool and move to selected. 28 00:01:29,040 --> 00:01:30,450 It's going to move it like right here. 29 00:01:30,450 --> 00:01:33,300 And I'll make this a little bit lower. 30 00:01:33,330 --> 00:01:35,250 OK, so travel photography. 31 00:01:35,250 --> 00:01:36,180 Now, I'm going to select this. 32 00:01:36,180 --> 00:01:39,480 I'm going to copy it by clicking control USSI. 33 00:01:39,540 --> 00:01:43,740 You can also write, click and copy as well if you want to do that way and then to paste it by clicking 34 00:01:43,950 --> 00:01:50,220 control V, so control C, control C, control V and then it's going to paste that. 35 00:01:50,220 --> 00:01:52,940 And I want the same formatting and I'm the same made simple. 36 00:01:52,950 --> 00:01:55,500 OK, so I'm just adding text here. 37 00:01:55,620 --> 00:01:56,820 That's pretty self-explanatory. 38 00:01:56,820 --> 00:02:01,050 You can obviously hit the text over here and change the font of the text if you want to go that way. 39 00:02:01,200 --> 00:02:05,250 And the way that you can do that is basically over here with your characters, change the font, change 40 00:02:05,250 --> 00:02:07,620 the weight, change the size, change the color. 41 00:02:07,620 --> 00:02:10,500 Pretty, pretty, pretty commonsensical right here. 42 00:02:10,500 --> 00:02:11,660 That's how you're going to adjust that. 43 00:02:11,850 --> 00:02:13,170 Now, I'm gonna drag this right here. 44 00:02:13,170 --> 00:02:17,790 I'm gonna add two different boxes around this because like I said, I want to add boxes in the background 45 00:02:18,000 --> 00:02:20,790 so that it makes it really, really easy to set to see. 46 00:02:20,790 --> 00:02:22,560 Now, if you don't want to do that, you can simply. 47 00:02:22,560 --> 00:02:22,750 Right. 48 00:02:22,770 --> 00:02:24,840 Click on the text and same thing as before. 49 00:02:24,840 --> 00:02:24,980 Right. 50 00:02:24,990 --> 00:02:29,850 You can go to the blending options and you can add like a drop shadow or an outer glow or something 51 00:02:29,850 --> 00:02:30,330 like that. 52 00:02:30,540 --> 00:02:33,000 Sometimes that looks good on certain backgrounds. 53 00:02:33,000 --> 00:02:34,380 I don't always do that. 54 00:02:34,380 --> 00:02:37,370 And obviously it's going to depend on the color of the outer glow that you choose. 55 00:02:37,470 --> 00:02:41,310 So if you click outer glow, like I said, you can adjust the noise and make it bigger. 56 00:02:41,310 --> 00:02:45,030 Like I said, once you click on it, you can also adjust like the size and the spread of that. 57 00:02:45,030 --> 00:02:48,100 So I'm going to undo that and do that, move that. 58 00:02:48,120 --> 00:02:51,360 But if you wanted to change the color here, then you could go to like red, right? 59 00:02:51,990 --> 00:02:52,290 Boom. 60 00:02:52,290 --> 00:02:54,540 Now it's red if you want to make it yellow. 61 00:02:54,630 --> 00:02:58,760 If you want to make it red, if you want to make it light blue, you get the picture. 62 00:02:58,800 --> 00:03:00,840 And I don't think that that looks very, very good. 63 00:03:00,840 --> 00:03:02,670 So I don't do that on most things. 64 00:03:02,670 --> 00:03:07,530 I don't outer glow my text and I don't add drop shadow on my text, although you can add drop shadow 65 00:03:07,800 --> 00:03:10,950 and outer glow if you want to go that route, you don't want to add the boxes. 66 00:03:10,960 --> 00:03:11,940 So I'm going to cancel this. 67 00:03:12,180 --> 00:03:18,480 What I actually like to do a lot of times is I'll move this down slightly is I like to add a box and 68 00:03:18,480 --> 00:03:22,470 a background rectangle to the text so it's clear to see and it brings it to life. 69 00:03:22,470 --> 00:03:27,170 OK, now I also recommend keeping the text in your thumbnails super minimal. 70 00:03:27,170 --> 00:03:29,880 OK, you don't want to have like a long sentence or paragraph. 71 00:03:29,880 --> 00:03:32,550 I see this all the time and I've made this mistake countless times as well. 72 00:03:33,150 --> 00:03:39,360 I've found that if you keep the thumbnail, text Superman, maybe three to seven words, Max, OK, 73 00:03:39,660 --> 00:03:42,240 preferably on the lower side of that towards three or four. 74 00:03:42,240 --> 00:03:42,450 Right. 75 00:03:42,450 --> 00:03:45,300 You can see there's literally four words here on this one. 76 00:03:45,870 --> 00:03:52,530 OK, you want the text to be super easy to read and get right to the point, because remember, people 77 00:03:52,530 --> 00:03:56,220 are scanning images quickly, especially thumbnails. 78 00:03:56,220 --> 00:04:01,050 So sometimes I'll also add a logo, too, if that's relevant, especially in coarse thumbnail specifically. 79 00:04:01,260 --> 00:04:04,620 I also recommend that you add a shadow effect to this, too, if you do at it. 80 00:04:04,770 --> 00:04:10,980 And sometimes it looks good if you also add color light effects to it as well, like I showed you previously. 81 00:04:11,160 --> 00:04:14,520 But I don't always do that on the logo or the text. 82 00:04:14,520 --> 00:04:16,280 What I like to do is all make up. 83 00:04:16,290 --> 00:04:22,770 OK, so I'm going to go up to the rectangular mark, rectangular Marquito and I'm going to hit that 84 00:04:22,770 --> 00:04:24,960 and I'm just going to draw a simple rectangular on the box. 85 00:04:24,960 --> 00:04:29,970 Now sometimes I'll go, I'll draw a big rectangle and sometimes I'll draw like a super close rectangle. 86 00:04:29,970 --> 00:04:34,020 I've played around with both of them and it really kind of just depends on the on the weight of the 87 00:04:34,020 --> 00:04:34,940 thumbnail looks. 88 00:04:34,980 --> 00:04:39,360 Sometimes I'll get like, you know, in a kind of a groove of doing a big one. 89 00:04:39,360 --> 00:04:41,580 Sometimes I'll get kind of in a groove of doing a small one. 90 00:04:41,760 --> 00:04:43,350 This is probably a little too close. 91 00:04:43,350 --> 00:04:48,270 So I'm going to do another one just a little bit bigger right here, and we're going to make that box. 92 00:04:48,270 --> 00:04:52,470 OK, now that we've drawn the rectangle around it, we want to cut that out and turn the background 93 00:04:52,470 --> 00:04:55,920 black or white, depending on what color you have. 94 00:04:55,920 --> 00:04:57,750 The text I like going to the white text. 95 00:04:57,750 --> 00:04:59,780 You don't have to do that, although I think it makes it. 96 00:05:00,120 --> 00:05:04,910 Good, so I'm going to right click on that on that in between that rectangle and click new layer to 97 00:05:04,910 --> 00:05:05,760 make this new layer. 98 00:05:05,780 --> 00:05:09,180 You can name the new layer rectangle one to whatever you want. 99 00:05:09,320 --> 00:05:10,760 I'm just going to keep it as layer two. 100 00:05:11,390 --> 00:05:11,960 I'm going to click. 101 00:05:11,960 --> 00:05:13,730 OK, then I'm also going to right. 102 00:05:13,730 --> 00:05:17,180 Click again and I'm going to fill it this time with a black coloring. 103 00:05:17,210 --> 00:05:18,430 OK, now you can add a color. 104 00:05:18,590 --> 00:05:20,730 You can also turn it white or 50 percent grey. 105 00:05:20,750 --> 00:05:28,340 I like to keep it black darkened and a hundred percent opacity excuse me so that it turns out black. 106 00:05:28,340 --> 00:05:32,840 OK, but now I need to come over on the timeline here and I need to adjust that. 107 00:05:32,840 --> 00:05:36,230 OK, so I'm going to move the layers up above this. 108 00:05:36,230 --> 00:05:40,970 So I need excuse me, I need photography and made simple above that. 109 00:05:42,830 --> 00:05:47,930 And now you see that the text comes in front of that, so I want to click off of this now and I'm going 110 00:05:47,930 --> 00:05:50,300 to draw another one really fast right around. 111 00:05:50,310 --> 00:05:51,080 Made simple. 112 00:05:54,950 --> 00:05:57,240 And same thing, right, click new layer. 113 00:05:57,680 --> 00:05:58,290 OK. 114 00:05:58,460 --> 00:06:04,030 Right click new left or right click fill at a black and then same thing. 115 00:06:04,040 --> 00:06:08,360 I'm going to click off of it and now I'm going to go back to the move tool so I can adjust things. 116 00:06:08,380 --> 00:06:11,900 Now you might be saying that doesn't look that great, but what I look to do obviously is I'm going 117 00:06:11,900 --> 00:06:16,670 to click on those layers right here and I'm going to go layer three, which is the black and layer two, 118 00:06:16,670 --> 00:06:18,050 which is the black rectangle. 119 00:06:18,050 --> 00:06:22,730 And I'm going to go to the blending adjustments and I'm not going to add the outer glow or the drop 120 00:06:22,760 --> 00:06:25,820 shadow to the text made simple or travel photography. 121 00:06:26,090 --> 00:06:30,490 I'm going to add it to the background rectangle because I think that that makes it look a lot better. 122 00:06:30,680 --> 00:06:35,660 So I'm going to add outer glow and add drop shadow, and I think that that's going to look great. 123 00:06:35,790 --> 00:06:39,530 OK, so you can also play around the color, too. 124 00:06:39,530 --> 00:06:40,760 Like if I go back in and I right. 125 00:06:40,760 --> 00:06:45,080 Click and I select that again and go to blending options and I go to the article when I click on that, 126 00:06:45,290 --> 00:06:47,830 just like I showed you before, you can obviously adjust the color red. 127 00:06:47,840 --> 00:06:49,640 So you might think like, OK, let's try pink. 128 00:06:49,640 --> 00:06:51,680 That looks OK, but it looks a little strange. 129 00:06:51,950 --> 00:06:53,840 You can also go like light blue a little bit. 130 00:06:53,840 --> 00:06:54,800 That kind of looks pretty good. 131 00:06:54,800 --> 00:06:55,890 I kind of like that actually. 132 00:06:56,810 --> 00:06:58,100 And then same thing with this one. 133 00:06:58,100 --> 00:07:02,690 Go to the right here, layer two, blending adjustments. 134 00:07:02,900 --> 00:07:04,880 And now I should have that same thing formatted. 135 00:07:04,880 --> 00:07:08,480 So I'm going to click outer glow and drop shadow and bam it. 136 00:07:08,480 --> 00:07:13,880 OK, and now we have some popping text on it with a background that's clearly in front of the image. 137 00:07:14,030 --> 00:07:15,770 Same thing with me with a personal brand. 138 00:07:15,920 --> 00:07:20,300 You can obviously select these if you want to select everything and then drag them around as you want. 139 00:07:20,420 --> 00:07:22,070 Just make sure that you like drag select. 140 00:07:22,070 --> 00:07:25,760 You don't just click one or it'll just drag that that actual thing. 141 00:07:25,760 --> 00:07:27,260 So I'm going to click out of this. 142 00:07:27,530 --> 00:07:28,420 I'm going to do that. 143 00:07:28,430 --> 00:07:29,240 So it looks like that. 144 00:07:29,360 --> 00:07:32,360 And we'll move on to the final step in the process.